Bausch + Lomb Launches Preservative-Free Version of LUMIFY Eye Drops in the U.S.

LUMIFY just leveled up. Meet the preservative-free formula sensitive, red-eye patients need. 

On May 21, 2025, Bausch + Lomb (Laval, Canada) announced the United States launch of LUMIFY Preservative Free redness reliever eye drops, expanding its eye care product line with a formulation designed for patients with sensitive eyes.

The new product is the first and only preservative-free over-the-counter eye drops containing low-dose brimonidine tartrate 0.025% for relieving eye redness caused by minor irritations.

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Bausch + Lomb announces the news on its LinkedIn page. 

“Consumers often say how amazed they are at the difference our original LUMIFY makes to their eyes, with over 50,000 five-star reviews as proof,” said John Ferris, president of the Consumer department at Bausch + Lomb, in a news release. “LUMIFY Preservative Free brings that same fast-acting formula to those with sensitive eyes—delivering a visibly brighter, whiter look in just 60 seconds.”

The original LUMIFY eye drops, introduced in 2018, represented a departure from traditional redness relievers that had relied on the same ingredients for decades. Both the original and new preservative-free versions selectively target eye redness with a lower risk of rebound redness and loss of efficacy when used as directed.

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“LUMIFY delivers consistently proven results for patients experiencing eye redness,” said Dr. Melissa Toyos, partner at Toyos Clinic (Tennessee, USA). “With LUMIFY Preservative Free, my patients with eye sensitivities now have an option that’s just as effective as the original LUMIFY redness reliever eye drops.”

The FDA approved LUMIFY Preservative Free eye drops in April 2024. The product is now available in single-use vials at major U.S. retailers including Walmart, Target, CVS, Walgreens, Rite Aid and Amazon, with a manufacturer’s suggested retail price of $26.99.

Since its 2018 launch, the LUMIFY brand has become the top eye doctor recommended redness reliever with approximately 90% of doctor recommendations, according to IQVIA data from January to March 2025.¹ The company reports the brand has experienced double-digit growth every year since its introduction.

Reference

1. IQVIA. Average Share of Weekly Doctor Recommendations, January to March 2025.