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Leap of Frame: Pott Glasses Turns 10 with Pop-up, Charms and a Clinical Eye for Fit

Pott Glasses celebrates 10 years in Malaysia with a pop-up and new eyewear line, blending Asian fit design, clinical styling and presbyopia focus.

Pott Glasses is marking a decade in Malaysia’s eyewear scene with a playful pop-up and a new sunglasses line that leans into personalization. The release calls it a celebration. For readers in optometry, it also reads as a case study in how styling, fit and retail theater can pull from clinical thinking without pretending to be clinical care.

A decade framed in style

Founded in 2015 by childhood friends Tai Hau Aw and Eden Hoong, Pott Glasses grew from weekend booths to a multi-store boutique. The anniversary event, Take a Leap of Frame, runs 26 September to 5 October at The Five @ KPD in Kuala Lumpur. 

Press materials highlight collaborations with local labels, most recently BEHATI at KL Fashion Week 2025, where three frames echoed a School of Culture theme inspired by classic uniforms. Earlier tie-ups include NOIZ by A-Jane, Pestle & Mortar and Motherchuckers. The runway gloss helps, yet the substance sits in how frames are selected and fitted once the lights are off.

The optometry bit done right

The brand’s “4D Optical Styling” language maps to what many clinicians already do in chair: consider refractive needs, daily use, work and wardrobe and facial geometry before landing on a frame. Power, occupation and outfit, face shape and usage are simply another way to discuss vertex distance, pantoscopic tilt, bridge load, temple pressure and task-specific viewing distances. The language is retail friendly. The levers are clinical.

Asian fit is a recurring theme. Lower bridges and wider cheekbones often mean standard pads ride low, lenses fog at the top edge and temples mark the zygoma. Frames with higher pad stacks, shorter nose pad arm offsets or re-angled pad boxes reduce slippage and hotspots. That may sound like retail copy, yet anyone who has ever adjusted pads for slippage or red marks knows the comfort stakes are real. It is basic contact mechanics that translates to longer wear time and fewer adjustment visits.

Color analysis with a clinical spine

One of the busiest stations at the pop-up is color analysis. The session pairs a quick undertone screen with advice on frame hue, finish and lens tint. On the surface it is a styling service. Underneath, it is the same conversation many clinicians have when a patient asks why their favorite tortoiseshell looks dull under office lighting. 

Matte acetates cut surface glare for on-screen work. Warm metals can bounce less light into the lower visual field for sensitive wearers. Gradient sun tints that hold transmission in the lower segment can preserve task visibility for readers on the go. A stylist calls it a palette. An optometrist calls it compliance.

How Korean Experts Trained Our Team in Professional Colour Analysis

The quiz that starts the consult

Another entry point is the Find your Pott Type quiz. It steers visitors toward a short list, then encourages guided try-ons. The value is not the label at the end. It is the opportunity to talk about facial asymmetry, pupillary distance and how lens edge thickness behaves in high minus or plus prescriptions. People leave with a style name and with frames that sit square to the visual axis.

Sunnies built for self-expression

The anniversary also launches Pott Sunnies: Collection ‘X’, a line with detachable charms. The concept is modular expression on top of basic sun protection. Frames become a canvas and charms become a switchable interface. There is fashion in that, but there is also an educational angle for practitioners who counsel on when, where and how patients use their eyewear

In statements shared with the media, the co-founders keep the theme consistent. “Pott Glasses is more than eyewear. It’s a statement of style, individuality and confidence,” said Tai Hau Aw. Eden Hoong frames it as personalization built for everyday use, noting that details from frames to charms are designed to be “expressive and adaptable.” Lifestyle questions often open the door to better adherence. If a pair feels like “me,” it gets worn.

READ MORE: From Geek to Chic: A Jordanian study highlights changing trends in eyeglasses perception 

A pop-up with purpose

The event layout works like a funnel. Photo zones and the Collection ‘X’ Gallery draw visitors in and the 10 Years of Pott exhibition tells the brand story. Next, a wall titled Take What You Need for Your Next Leap invites guests to pick themes like Growth or Career, which doubles as an Instagram moment. 

It is a retail theater, sure, yet the tropes mirror good chairside habits. Invite the patient to start with a story, then ask how a day actually looks. Fit the device to the day, not the other way around.

Through the market lens

Industry reporting predicts Malaysia’s eyewear market could reach US$558.88 million in 2025 with a 3.25% CAGR.1 Those figures help explain why boutique players are leaning into fit, styling and brand identity. 

Screen time is up and awareness of eye health is rising. Fashion and function are converging. For clinicians, the interesting part is the spillover. As retail gets more sophisticated about fit, conversations about comfort, lens choice and task-specific wear can get easier in practice.

READ MORE: COOKIE Issue 19 – The Eyecare Fashion Issue 

A leap into presbyopia

Looking ahead, the company signals a push into the presbyopia segment with Multifocal Specialist by Pott Glasses. 

Details are light, but the need is obvious as the 40 plus crowd juggles reading, intermediate screens and outdoor use. The useful conversation is not about a product name. It is about corridor length, posture and which pair covers which task without neck crane or visual fatigue. If the boutique side can set that table well, the clinical side benefits.

The takeaway

Pott’s 10th-anniversary splash blends polish with comfort talk that lands close to optometry’s lane. Strip out the runway and what remains is a familiar set of goals. Frames that fit the bridge and clear the cheek and pads that hold without bruising. Temples that balance rather than bite with lenses positioned where the vision really happens.

If the brand continues to push Asian fit engineering and smarter style conversations, the clinic will feel the ripple effects in better wear time and fewer adjustment visits. Retail theater can be elaborate, but the useful takeaway here is simple: frames that fit get worn.

Editor’s Note: This content is intended exclusively for healthcare professionals and eye care practitioners. It is not intended for the general public. Products or therapies discussed may not be registered or approved in all jurisdictions, including Singapore.

References

  1. From startup to market leader: Pott Glasses charts future growth after 10 years in Malaysia’s eyewear industry. Malaysian Business. Available from: https://mail.malaysian-business.com/index.php/wordpress/item/10792-from-startup-to-market-leader-pott-glasses-charts-future-growth-after-10-years-in-malaysia-s-eyewear-industry 
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